Writing · A LinkedIn newsletter
Building Momentum.
A newsletter on marketing, business, and the parts of running an agency that most people do not talk about in public. It goes out when there is something worth saying — no schedule, no filler.
01
Why LinkedIn
Because that's where the readers are.
Because that is where the readers are, and because LinkedIn handles the subscribing, the sending, and the commenting better than any blog setup on a personal site would. Saurabh would rather write more posts than maintain two versions of the same thing.
02
What's inside
Field notes from the work.
01
Agency life. What running a small agency actually looks like from the inside. Retainers, pricing, client dynamics, hiring — the stuff nobody puts in a case study.
02
Marketing craft. Paid, organic, SEO, content. What's working, what's overhyped, and the short honest version of why.
03
Business, practically. Building a services business from Bhopal, serving clients in six countries. The operating choices and the tradeoffs behind them.
04
Founder notes. Slightly more personal. What the work teaches, what Saurabh is reading, and the things he is figuring out a year into running his own.
Written when there is something real to say — not when a content calendar says so.
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