Building Momentum.
A newsletter on marketing, business, and the parts of running an agency that most people do not talk about in public. It goes out when there is something worth saying — no schedule, no filler.
- Cadence
- When there's something to say
- Topics
- Marketing · Agency · Business
- Written by
- Saurabh Tripathi
Newest first. Each one first went out on LinkedIn.
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12
Your B2B client's YouTube channel is a parking lot
Most of the B2B clients I have worked with this year have a YouTube channel. Almost none of them are using it. They are decorating it. There is a difference… -
11
What "the previous agency did not deliver" really means
Most prospects who land on a call with me this year arrived with some version of the same opening line. The previous agency did not deliver. The previous… -
10
7 Questions You Should Ask Any Marketing Agency Before You Hire Them
Thinking about hiring a marketing agency but not sure how to sort the mediocre from the magnificent? It’s a big decision - after all, these folks could shape… -
09
Why Your Brand Isn’t Going Viral (And What to Do About It)
Ever wonder why some brands explode all over social media while yours struggles to get a handful of likes? It’s easy to blame algorithms, saturated markets, or… -
08
Why Some Brands Shouldn’t Hire a Marketing Agency (Even If I Run One)
I know this might sound crazy coming from someone who runs a marketing agency, but here’s the truth: not every brand should hire us—or any other agency for… -
07
Does Facebook Even Matter for Marketing in India?
I get this question at least once a week: “Isn’t Facebook on its way out, especially in India?” With the rise of Instagram, YouTube, and TikTok (yes, even with… -
06
Why Your Brand’s Social Media Management Doesn’t Work
Let me guess: You’ve got a social media manager (or an entire team) pumping out content left and right, yet the results are… underwhelming. Likes and comments… -
05
How Elon Musk Ruined Verification on Social Media
If you remember a time when getting that precious blue checkmark on Twitter actually meant something, then you know exactly what changed once Elon Musk decided… -
04
This is How You Should Do Lead Generation in 2025
Let’s cut straight to the chase: Everyone’s talking about how the future of lead generation is going to be “revolutionized” by AI, chatbots, and who-knows-what… -
03
How to Spot If Your Marketing Agency Is Lying to You
Let’s talk about something that’s too often swept under the rug: how do you know if your marketing agency is being straight with you—or, well, not so straight? -
02
5 Marketing Trends I Hate (But They Just Work)
Ever feel your eyes roll at the latest marketing buzz—but then you notice that buzz is actually driving serious ROI? Trust me, I’ve been there. Here are five… -
01
Let me try and prepare you for challenges you will face with scaling your digital marketing agency
Scaling a digital marketing agency in India is a bit like trying to ride a roller coaster and solve a Rubik’s cube at the same time—blindfolded. One minute…
Written for LinkedIn, kept here.
New issues go out on LinkedIn first, because that is where the readers are and where the conversation happens in the comments. Every issue is then kept here too, so the archive stays easy to find, easy to search, and in one place.
Field notes from the work.
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01
Agency life.
What running a small agency actually looks like from the inside. Retainers, pricing, client dynamics, hiring — the stuff nobody puts in a case study.
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02
Marketing craft.
Paid, organic, SEO, content. What's working, what's overhyped, and the short honest version of why.
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03
Business, practically.
Building a services business from Bhopal, serving clients in four countries. The operating choices and the tradeoffs behind them.
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04
Founder notes.
Slightly more personal. What the work teaches, what Saurabh is reading, and the things he is figuring out a year into running his own.
Written when there is something real to say — not when a content calendar says so.
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